NBC Looks for Record Ad Prices For Next Year’s Super Bowl

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Amid strong NFL ratings, the network is eyeing as much as $3.5 million for 30-second spots.

NEW YORK – The next Super Bowl may be more than 11 months away, but NBC has been sounding out advertisers and media buyers if it can get as much as a record $3.5 million for 30-second commercials for next year's Super Bowl broadcast, Ad Age reported.

Strong ratings have recently put the spotlight on the NFL as one of the hot TV properties, and the Super Bowl has set U.S. viewership records for two years in a row.

Fox was looking for $2.8 million-$3 million for 30 seconds of commercial time for the Super Bowl this year and was pretty much sold out late last year.

NBC is looking for prices above $3 million and as high as $3.5 million, industry sources told Ad Age.

Not all advertisers pay the maximum, according to Ad Age. Marketers with a pre-existing relationship with NBC or advertisers that want to add to a larger package of sports ads with the network would likely not pay the top dollars, it said. For example, Anheuser-Busch InBev has a multi-year Super Bowl sponsorship and is traditionally a top buyer of ads, so it tends to pay less, it said.

Super Bowl XLVI at Lucas Oil Stadium in Indianapolis is scheduled for Feb. 5, 2012.