NBC offers trivia game to Facebook users

Archive footage to fuel 'What's Your ICue?' application

NEW YORK -- NBC News has made a big pitch to the Facebook generation, offering users of the social-networking site the chance to test their knowledge using video from the network's vast archives.

The "What's Your ICue?" application pits Facebook members one on one or in teams, answering trivia questions on current events, history, arts and technology. All of the video comes from NBC News archives, which already populate the network's educational site iCue.com.

NBC News CFO Adam Jones said Thursday that the original iCue is based on social networking, educating and gaming, so it was natural to find a way to extend the brand on other platforms. The team hit upon a Facebook application after seeing how the social-networking site has grown.

"There's no video trivia application on Facebook as it exists, so we felt there was an opportunity to jump in," Jones said.

The idea came up earlier in the year but was developed in about 12 weeks beginning in August.

"All of the work was done in house at a very modest cost," Jones said. The first two sponsors are Lexus and the University of Phoenix, which have a strong branding presence throughout the application.

Beyond the initial categories of questions, Jones said there are plenty more where they came from. NBC News' iCue has about 12,000 videos to draw upon, and more topics and themes are in the works.
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