NBC orders more scripts for '30 Rock'
EmptyNBC has ordered three additional scripts of freshman comedy "30 Rock."
The order follows a three-script pickup the show received last month, bringing the total to six additional scripts.
The move follows a lackluster debut of the critically praised comedy on Thursday last week when a 40-minute episode of the show averaged 5.2 million viewers and a 2.4 rating/6 share among adults 18-49.
Created by and starring Tina Fey, "30 Rock" got off to a weak start on Wednesdays before being moved to Thursdays, where it will run at 9:30 p.m. after "Scrubs" beginning this week.
"30 Rock," from NBC Universal TV Studio and Lorne Michaels' Broadway Video TV, is set behind the scenes of a late-night sketch comedy show. Alec Baldwin, Tracy Morgan and Jane Krakowski co-star.
"30 Rock" is one of three Nielsen-challenged new NBC series that received an order for three more scripts last month. The other two, the dramas "Studio 60 on the Sunset Strip" and "Friday Night Lights," have since been picked up for a full season.
Meanwhile, "30 Rock" and ABC's drama "The Nine" are the only two freshman series whose fate is still up in the air.
"Nine," which was a given an order for four additional scripts last month, is struggling in the Wednesday 10 p.m. time slot and looks unlikely to continue beyond its original order.