NBC scores with latest NFL preseason game


NEW YORK -- NBC's preseason NFL battle of Pennsylvania seems to be the winner in Sunday night's primetime, though the one-shot "Countdown" on the broadcast network came in a distant fourth place in its hour.

The Pittsburgh Steelers-Philadelphia Eagles game averaged 8.8 million viewers and a 3.2 rating/9 share in the adults 18-49 demographic, according to preliminary estimates released Monday by Nielsen Media Research. The non-time-adjusted ratings peaked at 10.3 million viewers at 9 p.m. And while preseason NFL games have generated little interest so far this season, Sunday's game stands out as the top-rated in viewership and adults 18-49 so far this preseason.

Meanwhile, NBC gave MSNBC's "Countdown With Keith Olbermann" (4.1 million, 1.3/4) a tryout at 7 p.m. "Countdown" was easily beaten in viewers by "60 Minutes" (8.8 million, 1.5/5) and in adults 18-49 by ABC's "America's Funniest Home Videos" (6.5 million, 2.0/7). Fox came in third place at 7 p.m. with a repeat "Are You Smarter Than a 5th Grader?" (3.6 million, 1.4/5) followed by the two-hour "Teen Choice Awards" (4 million, 1.7/5).

CBS's "Big Brother" (7.6 million, 2.8/8) came in second in the 8 p.m. hour against "Sunday Night Football."

Sunday averages: CBS (7.9 million, 2.0/6); NBC (7.6 million, 2.7/8); ABC (5.1 million, 1.7/5); Fox (3.8 million, 1.6/5); and the CW (1.1 million, 0.4/1).