NBC sells 90% of Olympic ads


They're almost there.

With less than three weeks to the start of the Beijing Games, NBC Universal is poised to announce today that it has sold 90% of its Olympics ad inventory. The network reiterated that it was on track to break a record with more than $1 billion in ad sales.

Seth Winter, senior vp of NBC Sports & Olympics, couldn't be reached for comment Friday. But the network said the pace of advertising has picked up thanks to its coverage of Olympics trials during weekend primetime.

Some were concerned about whether the network's ad revenue would suffer because of controversy surrounding the Chinese government, but that apparently hasn't had much of an impact. NBC said last month that its internal surveys showed that protests during the spring over Tibet and the Olympic torch would not affect whether U.S. viewers were going to watch the Olympics. (partialdiff)