NBC snaps with 'SNF' game


NBC rode the New York Giants-Dallas Cowboys opener on "Sunday Night Football" all the way to ratings victory.

The "SNF" season premiere averaged 16 million viewers and a 6.7 rating/17 share in the adults 18-49 demographic, according to preliminary estimates released Monday by Nielsen Media Research. That was far ahead of the rest of the competition, including an original "Big Brother" and the Univision-sponsored Democratic presidential candidate debate. The Cowboys won 45-35 in a game that peaked at 8:30 p.m. EST with 17.6 million viewers and a 7.1/18 in adults 18-49.

The only other original program Sunday was CBS' "Big Brother," which averaged 8.3 million viewers and a 2.8/7. Meanwhile, Univision's debate averaged 2.1 million viewers and a 0.9/3 in adults 18-49. It came in fifth place among the networks but was in line with what other debates on cable have done this year. Univision said that 4.3 million viewers tuned in to part or all of the 90-minute forum and that 60% of the viewers were in the adults 18-49 demo, compared with less than 30% for the English-language debates.