NBC takes record $206 mil in Super Bowl ads

Network also sets high in full-day tally

NEW YORK -- NBC Sports scored a major victory with its record $206 million in ad revenue from Sunday's Super Bowl game.

It also brought in $261 million, also a record, for the full day including the pre- and postgame shows.

That's nothing to sniff at, considering that the ad economy -- even for the most-watched television day of the year -- tanked in a major way soon after NBC Sports finished the Beijing Olympics.

NBC Universal CEO Jeff Zucker and NBC Sports & Olympics chairman Dick Ebersol hailed the sales efforts, which under NBC Sports ad sales chief Seth Winter had worked last spring and early summer to bring in the majority of the sales. NBC reported selling 85% of its Super Bowl inventory by Labor Day, which is also noteworthy considering it had to sell the Beijing Olympics during that period as well.

"This is an extraordinary story for NBC against the backdrop of this economy," Zucker said in a statement released over the weekend.