NBC taps Adam Stotsky

Named president of entertainment marketing

Sci Fi Channel's award-winning marketing executive Adam Stotsky is moving to sibling broadcast network NBC.

Stotsky has been named president of NBC Entertainment Marketing at the NBC Agency. He will oversee all marketing efforts for NBC's primetime, late-night and daytime, reporting to John Miller, chief marketing officer of NBC Universal Television Group and president of the NBC Agency.

"Adam is a brilliant marketer with a distinct skill set that will continue to help NBC evolve and brand itself for the future," NBC co-chairman Ben Silverman said.

Stotsky most recently was executive vp global brand strategy and market development at Sci Fi Channel, where he spearheaded the channel's brand, marketing and creative efforts and worked closely with the NBC Universal International division on the creation of the global branding for Sci Fi's launch of local television channels throughout Europe, Asia and Latin America.

Since joining Sci Fi in 2001, Stotsky shepherded marketing plans for projects like Steven Spielberg's Emmy-winning miniseries "Taken."

Before that, Stotsky was senior vp at the Entertainment Practice at J. Walter Thompson Worldwide -- a joint venture between the advertising agency and Brillstein-Grey Entertainment -- and vp marketing and promotion at Discovery Communications' Travel Channel.