NBC Taps Snapchat, Uber to Expand Olympics Coverage

Winter Olympics PyeongChang Sign - Getty - H 2018
Chung Sung-Jun/Getty Images

The broadcaster also plans to shoot more than 50 hours of live Olympics coverage in virtual reality.

No TV? No problem. 

NBC has expanded its coverage of the 2018 Winter Olympics to several new platforms. In addition to NBC's plans to live-stream more hours of Olympics footage than ever before, the broadcaster has struck a number of deals to bring ice skating, the luge and curling to cord cutters and viewers on the go. 

The Hollywood Reporter takes a look at the different ways to watch the Pyeongchang Games below. 


The app, which received a $500 million investment from NBC in early 2017, will debut its new live streaming feature during the Olympics. NBC will live-stream a top moment from its primetime broadcast of the Games every day via its Snapchat Discover page. The live coverage kicks off Saturday, Feb. 10 and will be available to all Snapchatters in the United States. 

Snapchat also will curate Olympics-themed Our Stories using NBC content and plans to debut two new original shows, Pipe Dreams and Chasing Gold, during the Games. BuzzFeed, meanwhile, is prepping daily Olympics stories for Snapchat similar to the coverage it provided during the 2016 Rio Olympics. 


Riders who hail an Uber during the Games will have access to a custom experience featuring interviews with top athletes and highlights from throughout the competition. Some athletes and announcers will also participate in exclusive "in-car" interviews as they travel to and from the various Pyeongchang venues. 

The experience will begin once a ride starts and can be accessed through a link to the NBC Olympics site via the Uber app. 

Virtual Reality

In a move that will bring virtual reality to the Winter Olympics for the first time, NBC is planning to shoot more than 50 hours of live immersive coverage of the Games through a partnership with Intel True VR. It will be available on headsets including Samsung Gear VR, Windows Mixed Reality and Google Daydream.