NBC Uni, AP pact for Olympics content


NEW YORK -- NBC Universal and the Associated Press announced Tuesday a partnership that will make the AP the exclusive news agency for some NBC-produced Olympics content in 2008.

The AP will in turn offer to its customers a premium product using AP material and NBC content from the 2008 Summer Games in Beijing. The online site will have graphics, text and multimedia components created by the AP as well as links to exclusive video produced by NBC Uni via NBCOlympics.com.

The site also will feature text from NBCOlympics.com.

The site will get under way within a few weeks, the AP said.

"This content combination will provide great value to AP customers, along with a new distributional channel for NBC Olympics content, particularly regarding our Olympic video," NBC Sports & Olympics digital media senior vp Perkins Miller said in a statement.

It's part of a wide effort by NBC Sports to monetize the Olympics, of which NBC Uni is the exclusive U.S. rights holder. It recently announced it would carry 3,600 hours of video coverage from the 17-day event, much of it through broadband. It will be the first time that NBC has streamed live coverage of the Olympics through broadband.