NBC Uni gives $1.5 mil for Paley tech


The Paley Center for Media said Wednesday that NBC Universal has donated $1.5 million to its effort to update center locations in New York and Los Angeles with new technology.

With NBC Universal's contribution, the Paley Center (formerly the Museum of Television & Radio) has raised more than $15 million, or 75%, of its Phase 1 goal of raising $20 million by year's end.

"The media landscape is evolving at a breathtaking pace, with each new trend and technological innovation making media an ever-more pervasive and powerful force in society," Paley Center president and CEO Pat Mitchell said. "(This) campaign will enable us to remain on the cutting edge of these new developments."

NBC Universal president and CEO Jeff Zucker will serve as an honorary co-chair of the campaign, dubbed "MTR 2.0: The Paley Center for Media," joining Frank Bennack Jr., vice chair of the Hearst Corp. and chairman of the Paley Center.

"The Paley Center is an incredibly important resource both for the public and for industry professionals, preserving our history and furthering our understanding of media and society," Zucker said. "NBC Universal is proud to support this campaign, which will ensure that the Paley Center has the resources to continue this vital mission in the digital age."

Included in the first phase of the upgrades are plans to digitize the center's collection of television and radio program, relaunch the Web site and upgrade the technical infrastructure.

Other companies and foundations who have supported the campaign include the William S. Paley Foundation, the William Randolph Hearst Foundation, the Annenberg Foundation, the Hauser Foundation and the Hearst Corp.