NBC Uni hires Miranda for Asia ops


SINGAPORE -- Raymund Miranda will lead NBC Universal's integrated Global Networks operations in Asia.

Miranda, who in November took up the post of managing director Asia, Global Networks, following NBC Universal's acquisition of Sparrowhawk Media in October, will spearhead the launch of commercial operations for Global Networks in Asia and drive NBC Universal's channels relationships in the region as part of the company's international channel expansion strategy.

Asia is a high priority focus for NBC Universal's Global Networks and Miranda, who is based in Singapore, is set to "lead highly dynamic growth operation in the region," NBC Universal Global Networks president Roma Khanna said.

Andrew Hanna, the managing director of Sparrowhawk Media in Asia Pacific who had overseen a revitalization of the Hallmark Channel in the region, is to leave the company at the end of January to pursue new opportunities. The Hallmark Channel's operations will come under Miranda's purview.