NBC Uni, Microsoft keep Olympics pact in play

Pair partnering again for online delivery of 2010 Games

NBC Universal will once again partner with Microsoft to support its online delivery of the Winter Olympics in 2010.

As it did during NBC Uni's much-ballyhooed Web coverage of the 2008 Summer Olympics, Microsoft will provide the video-streaming technology for the games as well as prominent distribution on its MSN portal. From Feb. 12-28, fans will be able to access live and on-demand footage from various events via NBCOlympics.com on MSN.

A similar arrangement last year resulted in a traffic windfall for NBC, which streamed more than 2,000 hours of live events during the Beijing Games. NBC Uni executives claim that online coverage reached more than 52 million unique users -- territory rarely, if ever, seen in online video.

Besides tapping into MSN's high reach as a promotional platform, NBC's online coverage of the Vancouver games also will once again employ Microsoft's Silverlight technology, which promises to deliver high-definition quality video within a standard Web browser.