NBC Uni on right PATH with digital screens


Riders of New York and New Jersey's PATH trains are getting information, news and entertainment courtesy of NBC Universal's NBC Everywhere arm and transit partners.

Through a partnership with outdoor ad giant JCDecaux North America and the Port Authority of New York and New Jersey, the company Monday launched "NBC in Transit" on Pathvision, a network of digital screens in PATH stations and trains.

The joint venture marks the first time local and national news and entertainment content will be broadcast in tristate-area trains and stations, the partners said.

"NBC in Transit" is the latest addition to NBC Everywhere's New York-based digital out-of-home platforms. It already offers news and entertainment content in 5,500 New York taxis, which the company said makes for 6.5 million monthly impressions.

In addition, NBC Everywhere owns "NBC@Times Square," a big screen in Times Square that offers 1.5 million daily impressions.

The PATH screens feature NBC Uni content and PATH customer information. Monday's launch focused on screens in the most heavily trafficked areas of the Hoboken, Journal Square and 33rd Street stations; the offer will be rolled out later at the other 10 PATH stations and inside new trains. The PATH cars will be equipped with more than 2,700 digital screens, bringing the network's count to nearly 3,000.

The NBC Uni content includes local news and weather from WNBC New York, local lifestyle clips from LX.TV, key headlines from MSNBC and CNBC news and entertainment clips from hit shows.

The transit platform reaches 6.3 million monthly riders. Hilton Hotels, Jet Blue and State Farm have signed on as inaugural sponsors. (partialdiff)