NBC Uni plan calls for a green house


NBC Universal is going green in November.

The company's television networks and stations will air more than 150 hours of environmentally focused programming across several platforms during the week of Nov. 4-10 as part of its "Green Is Universal" campaign.

NBC and its cable siblings will incorporate green content, graphics and messages into its programming and through its "The More You Know" public service campaign, which will launch new spots across all platforms focusing on global warming, pollution, recycling and how viewers can help improve the environment.

"As a leading media and entertainment company, NBC Universal has a responsibility, both in our own operations and in driving awareness," NBC Uni president and CEO Jeff Zucker said. "Green is good for the world and the bottom line."

NBC will kick off the campaign Nov. 4 on "Sunday Night Football." A number of NBC shows, including its Thursday primetime lineup, will feature eco-friendly messages.

NBC News' efforts will include an "Ends of the Earth" trip on "Today" and a five-part green series on "NBC Nightly News With Brian Williams."

Sundance Channel will re-run the series "It's Not Easy Being Green" and "Big Ideas for a Small Planet" each night during the campaign.

NBC's O&O will run a "Going Green at Any Age!" half-hour special.

Universal Parks and Resorts will offer events in Orlando and Hollywood, including "Eco-Fairs" and daily giveaways for employees and guests.

The campaign will extend to the Web with the launch of GreenIsUniversal.com.

In addition, the NBC Universal Foundation will award grants to several environmentally themed nonprofit organizations, including the Student Conservation Assn., the New York Restoration Project and the Los Angeles Conservation Corps.