NBC Uni relaunches 'Nightly News' Web site
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LAS VEGAS -- NBC Universal relaunched the Web sites for "Nightly News With Brian Williams" and "Access Hollywood" this week in conjunction with broadcasting both programs from Consumers Electronics Show.
The "News" site, which will officially launch Wednesday, will feature the nightly telecast with Brian Williams along with extended interviews and Web-only pieces. "News" executive producer Alex Wallace said the site, www.nightly.msnbc.com, will be updated throughout the day.
Each night there will be stories that appear online that weren't in the broadcast. Williams will formally unveil the new site after his 6:30 p.m. EST broadcast live from CES
Wallace said that the new site will allow NBC News to stay fresh 24 hours a day; previously there were no updates after 10 p.m. ET. "Right now we're pretty limited," Wallace said. "We update our broadcast throughout the night but if something happens after 10 p.m. New York time, you have to go somewhere else."
She said the Web stories will be held to the same standard as the broadcast ones, but it will give NBC News a chance to dig deeper. She pointed to stories about the Polar ice cap melting or an extended interview Williams conduced with Barack Obama earlier this week as examples of Web-only content.
The site will be powered with MSNBC's recently released video player.
The relaunched AccessHollywood.com, which was announced Tuesday, will feature a new design drawing on a blog and an upgraded video offering. In addition to a steady stream of celebrity news, the site will feature an information section on the stars and games like "Celebrity Sudoku" and "Design Your Dream Dress."