NBC Uni taps Baker to head TV distribution


NEW YORK -- NBC Universal said Monday that it had promoted longtime executive Bridget Baker to president, NBC Universal Television Networks Distribution.

Baker's appointment is one of a series of moves NBC Uni is making following the impending departure of David Zaslav, the company's president of NBC Uni Cable and Domestic TV and New Media Distribution. Zaslav announced in November that he would leave to become president/CEO of Discovery Communications.

Baker will report to Jeff Zucker, CEO of the NBC Uni Television Group. She had been executive vp of cable distribution for NBC Uni, reporting to Zaslav.

Her new job gives her responsibility for all television distribution for the company from Bravo and CNBC to Telemundo and NBC Weather Plus. Reporting to her will be Henry Ahn, senior vp of cable network distribution; Jodi Brenner, senior vp of legal/business affairs; Mark Hotz, senior vp of marketing; Alyssa Donelan, vp of communications/media relations and Erica Goldman, vp of events/marketing.

NBC Uni will make further announcements dividing Zaslav's responsibility soon, the company said.

Baker has worked for NBC since 1988. She was a key member of the launch team of CNBC, negotiating the charter affiliation agreements for the then Consumer News Business Channel as well as having a key role in the company's cable distribution deals ever since. She has also been in charge of NBC Uni's on-demand and pay-per-view efforts as well as high-definition and new digital channels.

Baker is on the board of Women in Cable and Telecommunications and Pitzer College and is in charge of the Los Angeles Hub of the GE Women's Network. She earned a WICT Lifetime Achievement Award in 2004 among other honors. Before joining NBC, she was an aide to U.S. Sen. Ted Stevens, R-Alaska, and received a bachelor's degree in political studies at Pitzer College and did graduate work at Exeter College, Oxford, and George Washington University.

She lives in Los Angeles with her husband Robert Cerny and three children.