NBC Uni will broadcast Live Earth


Live Earth: The Concerts for a Climate Crisis, a 24-hour worldwide live music event to increase environmental awareness and reduce global warming, will be broadcast July 7 on six of NBC Universal's networks.

The "Live Earth" concerts, produced by Control Room and CEO Kevin Wall -- who won an Emmy for "Live 8" as worldwide executive producer -- will take place in New York, London, Sydney, Tokyo, Shanghai as well as Johannesburg, South Africa; Rio de Janeiro, Brazil; Hamburg, Germany; and Istanbul, Turkey. Among the scheduled performances are Madonna, Bon Jovi, the Police, Sheryl Crow, Kelly Clarkson, Red Hot Chili Peppers, Kanye West, Melissa Etheridge, John Mayer, Faith Hill, Shakira, Black Eyed Peas and Duran Duran. Ann Curry and Carson Daly will host.

"Live Earth is about engaging a critical mass of people to tackle the climate crisis," Wall said. "NBC Universal's sweeping coverage of Live Earth ensures that Americans from coast to coast will be able to tune in to the concerts and take action against the climate crisis."

The event, which kicks off the Alliance for Climate Protection's campaign, led by chair and Al Gore, will be broadcast in high definition exclusively by Universal HD.