NBC Universal expanding Asia rollout


SINGAPORE -- NBC Universal is planning a major rollout in Asia in 2008, starting in January with the KidsCo channel on SkyCable Philippines, said Raymund Miranda, managing director Asia, Global Networks, NBC Universal.

Miranda, who was confirmed Friday as leader of the integrated Global Networks' operations in Asia, following NBC Universal's acquisition of Sparrowhawk Media in October, told The Hollywood Reporter during the weekend that his immediate priorities, "in no order of importance," are to make sure Hallmark continues to meet its targets, to launch KidsCo in other key Asian markets in the first quarter, and to launch Sci Fi and Universal in the region in the second quarter of 2008.

"In 2008, both the Hallmark Channel and KidsCo, which is a joint venture with Nelvana and DIC, have some very aggressive targets, which we are hoping will continue and will be met post the integration," he said.

While Hallmark is available in 21 countries in the region reaching 23 million households, Miranda is hoping to "expand its presence to new countries and deepen the penetration in existing ones as required."

"There's obviously a lot of upside that can be had from an ad revenues perspective," he said. Hallmark is not yet present in two key Asian markets: Taiwan and India.

Deals already are in place for a full rollout of KidsCo in the region in the first quarter, said Miranda, who offered no further details.

Sci Fi will first be launched in Japan in April and in other markets later in the second quarter. "Over the next couple of weeks, we will begin to firm up our plans for Sci Fi and Universal channels. We're aiming for a second-quarter launch period for both," he said.