NBC Universal Hires Trend Expert Melissa Lavigne-Delville

She will serve as vp, strategic insights for the company's Women at NBCU initiative.

NEW YORK - Brand and trend expert Melissa Lavigne-Delville has joined NBC Universal as vp, strategic insights for Women at NBCU, the company's female-targeted marketing and research initiative.

She is an expert on the latest generations’ brand tendencies and cultural trends.

She will report to Tony Cardinale, senior vp, strategic insights for NBC Universal’s Women & Lifestyle Entertainment Networks, which are headed up by Lauren Zalaznick.

Lavigne-Delville will guide Women at NBCU’s marketing partners through the changing technology, media and cultural landscape, "ensuring they find the most resonant ways to communicate and the most effective places to connect, the company said. Lavigne-Delville will also be responsible for custom, tent pole research projects.

“With its television, digital, and new media platforms, NBC Universal reaches 95% of U.S. women per month," said Cardinale. “Having an experienced expert like Melissa on board will profoundly expand our capability to deliver fresh insights on women to the marketplace."

Lavigne-Delville most recently worked at The Intelligence Group as a managing director where she did research and consulting projects with such clients as Procter & Gamble, BBC Worldwide, Microsoft, HBO, Nike and Target.