NBC Wraps Upfront Deals With $1.8 Billion in Ad Commitments

NBC Peacock Logo - H 2012

NBC Peacock Logo - H 2012

Despite continued ratings challenges, the network saw an ad rate increase of about 6 percent helped by the ratings success of "The Voice."

NBC has joined the other broadcast networks in finishing upfront advertising deals, reaching about $1.8 billion in ad commitments, up slightly from last year, the Wall Street Journal reported.

The network, which is part of Comcast Corp.'s NBCUniversal, saw gains despite continued ratings challenges as the success of The Voice helped its appeal, it said. Last year, its upfront haul amounted to about $1.7 billion, according to the Journal.

NBC sold about 79 percent of its ad inventory as it did last year, with media buyers saying advertisers agreed to an ad rate increase of about 6 percent.

Fox has on Wednesday finished its upfront sales with about $1.9 billion in commitments for the coming TV season.

Email: Georg.Szalai@thr.com
Twitter: @georgszalai