NBC's local switches up its exec suite


WASHINGTON -- NBC's local TV and Internet group announced a shuffling of its executive ranks Thursday.

NBC Local Media has named Frank Comerford president of platform development and commercial operations. Larry Wert has been named president of the division's central and western regions, in charge of five of the company's O&Os. Comerford and Wert, along with newly named WNBC president and GM Tom O'Brien, report to NBC Local Media president John Wallace.

Wallace said the realignment was important with the evolution of the company's business to include not only local TV but also new acquisitions LX.TV and Skycastle Entertainment.

"We can tap into our current leadership to realign our organization and accelerate our transformation into full-service, multiplatform media providers," he said.

Comerford will be in charge of sales at NBC's owned stations plus out of home and digital. Wert will have responsibility for KNBC Los Angeles, KNTV San Francisco and three other central-west stations. O'Brien had been in charge of KXAS Dallas.