NBC's 'Man' of half-hour is Lacopo


NBC has fallen for "Man of Your Dreams," a multicamera comedy from Conan O'Brien's Conaco Prods.

The network has handed out a cast-contingent pilot order to the project, penned by writer-actor Jay Lacopo ("The Third Wheel"), which centers on a womanizer who uses his expertise to help romantically challenged women.

Lacopo will executive produce the Universal Media Studios/ Conaco comedy with O'Brien, Jeff Ross and David Kissinger.

While NBC was the king of sitcoms in the late '90s and early 2000s with "Friends," "Seinfeld," "Frasier" and "Will & Grace," the network has been moving away from the multicamera format in the past few years. All four half-hour series it has on the air, "The Office," "My Name Is Earl," "30 Rock" and "Scrubs," are single camera. They were to be joined by multicamera midseason comedy "The IT Crowd," but NBC recently pulled the plug on the show, which also featured single-camera elements (HR 9/13).