NBCU Int'l seeking new head of TV prod'n

Denise O'Donoghue stepping down after our months

LONDON -- NBC Universal is looking for yet another president of international television production Wednesday, after parting company with former Hat Trick co-founder Denise O'Donoghue four months after she took the job.

O'Donoghue, a highly regarded U.K. exec, was hired in August with the brief to drive strategic content partnerships outside the U.S. and oversee format development and content for the key U.K. and U.S. markets.

O'Donoghue will continue to work with NBC Universal on a range of production projects, said Pete Smith, president of NBCU International.

"Denise decided she wanted to be more hands-on in production, whereas this role has a lot of strategic input. But we really want to continue working with Denise on different projects," Smith said.

Smith will take day-to-day oversight of the international TV production and formats slate, which includes a U.K. version of "Law & Order," and will begin the search for a new executive immediately.

"We are looking for someone with a production background who is a creative strategist and has international experience," Smith said.

O'Donoghue was hired to replace NBCU's former international production head Angela Bromstad, who moved back to Los Angeles as president of NBC primetime Entertainment last year.

NBC has set itself the ambitious target of doubling non-U.S. revenue to $5 billion by the end of 2010, chiefly through local TV and film production, expanding pay TV channels and growth in key overseas markets.

"If you are going to create a business in this new area, it does require a strength of resolve and there will be setbacks that you have to deal with," added Smith.