NCM gains theaters for event shows


National CineMedia has entered into a digital network affiliate agreement with movie theater exhibition company National Amusements for the presentation of live and prerecorded in-theater events presented by NCM's Fathom division. Under the terms of the new agreement, NCM will expand its Cinecast Network to include 25 National Amusements theater locations in multiple markets.

With the additional installations, NCM's network would exceed 300 theaters in the coming months. Also in the network are NCM's founding member exhibitors AMC Entertainment, Cinemark USA and Regal Entertainment Group , as well as additional network affiliates.

NCM presents a variety of music, sports and other entertainment events in movie theaters during off-peak filmgoing hours using its proprietary Cinecast distribution and satellite network. Recent NCM Fathom in-theatre presentations have included live, HD performances of the Metropolitan Opera; the "Dirty Dancing 20th Anniversary Celebration"; and concert events featuring artists such as the Rolling Stones, Bruce Springsteen, Prince, Bon Jovi and Linkin Park.
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