NCM inks deal with Hollywood Theaters


National CineMedia has entered into a network affiliate agreement with Hollywood Theaters, for the presentation of content through its NCM Fathom division.

Under the terms of the multiyear agreement, Hollywood Theater locations in 15 states will present NCM's digitally distributed preshow program, FirstLook; offer in-theater corporate meetings and event services through NCM's CineMeetings; and present NCM Fathom live and prerecorded in-theater entertainment events.