Nehst Media is Meistrich's new outfit


CANNES -- Shooting Gallery founder Larry Meistrich is launching production, financing and distribution outfit Nehst Media Enterprises, focusing on features, television and direct-to-Web content.

Meistrich will head the company with entrepreneur Ari D. Friedman and will be drumming up new projects at Cannes. The executives lead a team that includes production group president Dana Offenbach, president of production William Keys and Web content and consumer network head Jeff Silverstein.

Offenbach produced and directed "Love & Orgasms" along with producing several other indie projects. Keys has served in executive positions at Miramax Films, USA Films and Artisan Entertainment. Silverstein founded interactive video company Fusion Media, working with such companies as Sony, AT&T and IBM.

Meistrich served as a producer of "Sling Blade," "You Can Count on Me," "Laws of Gravity" and "Croupier." He also launched and sold the food delivery Web site

More information about the film fund, launch partners and initial properties will be announced in the next few weeks.