Net-a-Porter Execs Feted at L.A. Dinner Party

net-a-porter IG - S 2015

net-a-porter IG - S 2015

The luxury e-tailer has become a regular on the L.A. party circuit — and just like with fashion, they do entertaining right.

Luxury e-commerce giant Net-a-Porter is becoming a regular on the L.A. party circuit, hosting dinners at Hollywood's hottest dining hotspots every few months. And they’re always beautifully done with guests who come well-dressed. Because c'mon, what else would you expect?

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Wednesday night's steak and salmon dinner for 40 guests at Sunset Tower — held on the patio by the pool at a cinematic location (which the Brits and New Yorkers ooohed and aaahed over) — proved no exception. The event was held in celebration of Net-a-Porter’s new vice president of global buying, Sarah Rutson (who looked like she could model on their site and their magazine, Porter), as well as the site's team members from London and New York. It was hosted by L.A. fashionistas par excellence Crystal Lourd ("it’s J.C. Obando," she said of her rainbow-striped silk floor-length halter summer gown) and Jacqui Getty, who made the rounds with another Getty, Rosetta, whose clothing line is burning up the shelves — and the media.

Sally Perrin of Perrin Paris bags — she’s one of the town’s best dressed without a doubt — wore a black and orange knit dress by a Japanese designer that she’d bought for her daughter ("But I loved it so much I had to wear it myself!"). Liseanne Frankfurt, who just moved her jewelry design shop from Abbot Kinney to Main Street in Venice, was wearing a white lace dress by Pamela Barish (their new stores are next to each other) and decked out in her own gold delicate jewelry, of course. "Some people are minimalists," she declared. "And I am not one of them. I believe in more is more."

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Rachel Zoe arrived in a long print 70s dress — and a white fur on top of it — on an 80 degree night. Rounding out the fashion heavyweights were Alexandra Von Furstenburg, Pamela Skaist-Levy and Gela Nash-Taylor (of Juicy Couture and Pam and Gela fame), plus Eric Buterbaugh, Julia Sorkin, Mary Alice Haney, Monique Lhuillier and Jen Meyer — and the conversation never turned to shop talk because well, it never left it.