Net-a-Porter Will Launch Print Magazine to Compete With Vogue, Harper's Bazaar
The e-commerce high-fashion site also started an online weekly magazine this week called The Edit.
Natalie Massenet (right), founder of Net-a-Porter -- the wildly successful online high-fashion e-commerce site – is launching a print version and going tete-a-tete with established fashion publications such as Vogue and Harper’s Bazaar.
The magazine, as yet unnamed, will debut this fall with the first of four to six issues a year and 30 pages of news, features, interviews and fashion shoots that let readers buy directly from its pages.
Net-a-Porter is not abandoning its online presence. This week, it also unveiled a free, weekly online magazine called The Edit.
And preceding the fall print magazine launch, a one-off print edition called The Collections Special will serve as a sneak peek to the magazine. It will be sent to more than 100,000 customers identified as print devotees.
"When I first arrived here, I really wanted to see how our customers were consuming fashion content, and I found they are heavy consumers of print magazines,” Tess Macleod Smith, Net-a-Porter's vp media and publishing, told WWD.
“These are women in their mid- to late 30s who are buying four to five magazines per month. They love print, and they love a global edit. They’re buying titles like Japanese Harper’s Bazaar along with French Vogue. And it was clear they want us to communicate with them through all platforms."
Are you one of these women? Tell us in the comments.