Off-net 'Trace' renewed


Warner Bros. Domestic Television Distribution has renewed weekly off-net drama series "Without a Trace" for two more years in broadcast syndication.

"Trace" has been renewed for a second cycle of two additional seasons on the CBS Television Stations, taking it through the 2009-10 season. Among the 18 stations renewing the show, which is just completing its first off-net season, are WCBS New York, KCBS Los Angeles, WBBM Chicago, WPSG/KYW Philadelphia, KBCW/KPIX San Francisco, KTXA/KTVT Dallas, WSBK/WBZ Boston, WUPA Atlanta and WKBD/WWJ Detroit.

"In its first season in syndication, 'Without a Trace' has boosted stations to double-digit time period growth in key women and adult demos," said WBDTD executive vp and general sales manager Rick Meril, who made the announcement on behalf of his company with president Ken Werner. "Based on that strong performance, we and our station partners decided to extend our deal for an additional two years."

Added CBS Television Stations president and CEO Tom Kane: "We are very pleased that 'Without a Trace' has been such a great contributor to our success, both at the network level, where it gives us a strong lead-in to our late news, and also on our owned stations in off-network syndication."

"Trace" is averaging a 3.0 household rating in its first season, according to Nielsen Media Research. The show, starring Anthony LaPaglia, is entering its sixth season on CBS in the fall. It's executive produced by Jerry Bruckheimer, Jonathan Littman, creator Hank Steinberg, Jan Nash and Greg Walker.

In a separate announcement, Warner Bros. Domestic Cable Distribution said it has tapped Brian Moreno and Peter Baer to sales vp posts.

Moreno has been named vp sales, based in WBDCD's Burbank headquarters. He will be responsible for the domestic licensing of film and television content to pay television and basic cable networks.

New York-based Baer has been named vp sales and sponsorships, responsible for representing WBDCD to Madison Avenue and creating branded entertainment opportunities for clients in connection with Warner Bros. Entertainment content and its distribution to the basic cable and pay television marketplace.

Both execs report to WBDCD executive vp sales Gus Lucas.

"We couldn't be more thrilled to have Brian and Peter join the WBDCD sales team under the leadership of Gus Lucas, and we look forward to their making immediate and significant contributions to our continued growth," WBDCD president Eric Frankel said.

Moreno, a 15-year veteran of Time Warner, most recently was vp strategic marketing at Warner Bros. Online. Baer was vp strategic sales and marketing at CBS Radio.