Netflix to Get its own Button on Remote Controls for Web-Enabled TVs

Amid the rapidly increasing popularity of the company's streaming video service, it is working with consumer electronics giants to ensure one-click access.

NEW YORK - Netflix's streaming video service was one of the red-hot entertainment products of 2010, and now it will become easier for fans to access Netflix on TV sets with the click of a button.

A number of consumer electronics companies are working on Netflix-branded one-click buttons on remote controls that operate Internet-connected TVs, Blu-ray disc players and other devices that connect the Internet to the TV, the company said Tuesday.

Beginning this spring, such Netflix buttons, including some featuring the company's red logo, are planned for remotes for devices from the likes of Best Buy's Dynex brand, Panasonic, Samsung, Sharp, Sony and Toshiba. Remote controls for Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.

"For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands," said Netflix chief product officer Neil Hunt. "No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."

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