Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life


The study finds five types of spoiler personalities, including the "coded" and the "clueless" spoiler

Netflix on Monday said Canadian users aren't clasping their hands over their ears or shooshing friends and family when they start discussing House of Cards or Downton Abbey.

The U.S. video-streaming giant presented the findings of a Canadian survey that found spoiler alerts from people who are ahead in binge-viewing shows don't ruin viewing for too many others. Whether Canadians are just polite or pragmatic, a Leger Marketing survey for Netflix revealed 72 percent of those surveyed consider people revealing plot twists or endings in everyday conversation as a simple fact of life.

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"In fact, about nine in 10 of us say that hearing a spoiler doesn't make us want to stop watching the rest of a TV series," Netflix said in a release. Canadians, it turns out, can't help themselves: 69 percent of 1,506 TV viewers surveyed admitted to accidentally revealing a TV show twist to someone.

And nearly one in five Canadians said they toss little spoilers into conversations about their favorite TV shows. "As TV evolves, consumer behavior is evolving right along with it. When we premiered all episodes of our series at once across the world, it created a new dynamic around spoilers," Netflix chief content officer Ted Sarandos argued in a statement.

"After season two of House of Cards launched, there was a definite shift in the social conversation about a key plot twist in episode one," he added. "That was the moment everything changed."

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Netflix even broke down plot spoilers into five personalities: the clueless spoiler, who thinks everyone else has seen the plot twist; the shameless spoiler; the impulsive spoiler just bursting to talk about a favorite show; the coded spoiler; and the power spoiler, who "plays with plot twists to get inside people's heads because everything's a game to them."

The Leger poll on TV plot-busting also found that some Canadians seek out spoilers, as 28 percent of respondents said spoken or social media comments on shows they haven't viewed may encourage them to watch a show.