Netflix, Sony Electronics unveil deal

Netflix movies to be streamed on certain Sony Bravia TV sets

NEW YORK -- Netflix on Thursday unveiled a partnership with Sony Corp.'s Sony Electronics that will allow certain Netflix subscribers to instantly watch movies streamed from Netflix on certain of Sony's Bravia TV sets.

In the fall, Netflix members on an unlimited subscription plan can use Sony Bravia Internet video-capable HDTVs to watch more than 12,000 movies and TV episodes streamed from Netflix, the companies said.

Sony is the latest consumer electronics giant to partner with Netflix, joining Microsoft and its Xbox360 video game console, LG Electronics, Roku, Samsung, TiVo and Vizio.