Netflix Testing Expansion Into Marriott Hotels
The hotel chain is bringing streaming services Netflix, Hulu and Pandora to eight of its properties.
Hotels could be the new frontier for digital players looking to expand.
Marriott International is working with Netflix, Hulu and Pandora to test bringing the streaming services to guests. In an effort to reimagine the in-room entertainment experience for guests, the hotel giant is working with eight of its properties to make the services available on its TV sets, according to a report from Bloomberg.
Guests can already access Netflix and other streaming services on their personal laptops while staying at hotels, but the deal with Marriott makes the streamer available through the in-room TV. Bloomberg reports that Marriott is exploring ways to provide the service and could offer Netflix through a paid premium Internet package.
Marriott spokesman John Wolf declined to comment beyond his statement to Bloomberg in which he noted that Marriott has "invited leading technology companies and content providers to work with us to design the next wave in in-room entertainment focusing on on-demand programming."
A Netflix spokeswoman said the company is "always trying to find ways to make viewing more convenient for our members," but declined to comment further.
Netflix made a big international push in 2014, opening its service up to subscribers in France, Germany, Austria, Belgium, Luxembourg and Switzerland. The company, which has more than 55 million subscribers worldwide, has set its sights on entering Australia and New Zealand in 2015. Hulu, meanwhile, has more than 6 million subscribers to its premium tier, and Pandora has more than 3 million users for its paid tier. With more than 3,900 properties, Marriott provides a broad opportunity for expansion as these companies look to grow their subscriber bases.
Jan. 20, 3:18 p.m. Updated to include comment from Marriott and Netflix.