Netflix trims $1 off price of rental plan

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Netflix cut the price for its lowest-priced online DVD rental plan by $1 per month to $4.99 in response to "an ever-evolving and competitive market," a company spokesman said Monday. The entry-level plan allows subscribers to rent one DVD at a time with a limit of two DVDs per month.

Prices for the company's most popular three-at-a-time plan remained unchanged at $17.99 per month. The price cut comes two months after rival Blockbuster introduced its Total Access plan, which allows subscribers in its online program to swap DVDs in its stores.