New big man on campus at MTV

As GM, Stephen Friedman is college channel principal

Stephen Friedman, GM/executive vp of college-based network mtvU, has been named head of MTV.

Friedman, who will take the title GM at MTV, replaces Christina Norman, who exited her post as president in February after 17 years at the company.

In his new role, Friedman will oversee the day-to-day operations, strategy and management of MTV as well as, MTV2, MTV Tres, MTV Hits and MTV Jams.

Friedman has been head of mtvU since 2003. Under his leadership, the network's distribution has increased by 70% and the number of advertising partners has quintupled. He also oversaw the acquisitions of the College Media Network and as well as the establishment of mtvU's award-winning campaign to fight genocide in Darfur.

In the summer, Friedman also assumed the leadership of MTV Tres, which targets bicultural Latino youth.

As GM of MTV, he will be based in New York and reporting to Van Toffler, president of MTV Networks Music/Logo/Films Group.

"Stephen is one of the most talented young executives in the industry," Toffler said. "As head of mtvU, he and his team have developed a strong brand connection with the coveted college audience, forging smart alignments and acquisitions that have truly enhanced our overall business."

Friedman joined MTV in 1998 to found MTV's strategic partnerships and public affairs department.