New cell at MTV Networks

Clayman will head Mobile Media

Viacom's MTV Networks said Monday that it has created a unit devoted to mobile endeavors.

MTVN Mobile Media will be dedicated to managing mobile partnerships and content distribution and will support the teams at the individual MTVN brands in developing mobile content and applications including personalization, entertainment, information and messaging products.

The unit will be led by Greg Clayman, who has been promoted from vp wireless strategy and operations at MTV Networks to senior vp of MTVN Mobile Media. Clayman will report to Mika Salmi, president of MTVN Global Digital Media, and Nicole Browning, president of MTVN affiliate sales and marketing.

"MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere," MTVN chairman and CEO Judy McGrath said.

MTVN publishes more than 600 clips and 30 hours of mobile video per month in the U.S. and across all major wireless carriers and mobile virtual network operators. The company has partnerships with 68 carriers worldwide.

Existing MTVN mobile programming includes such original made-for-mobile programs as MTV's "Sway's Hip Hop Owner's Manual" and Comedy Central's "Clip Joint," along with content from such TV franchise extensions as Comedy Central's "The Daily Show With Jon Stewart" and MTV's "Laguna Beach."