New Coalition Creative America Created to Fight Content Theft

NBC Universal, SAG, Sony Pictures Entertainment and others launch website and social networking initiatives to spread message that piracy threatens creative jobs.

A new coalition has been created by the major movie studios, TV networks, entertainment guilds to fight piracy, protect jobs and creative works.

The creation of Creative America was announced on Wednesday in a press release that describes it as a “grassroots organization” that will provide a unified voice for 2 million Americans whose jobs are supported by movies and TV, as well as others in creative fields who believe “that halting the looting of America’s creative works and protecting jobs must be a national priority."

The members of the new coalition are AFTRA, CBS Corporation, the DGA, IATSE International, NBC Universal, SAG, Sony Pictures Entertainment, Inc., Twentieth Century Fox, Viacom, the Walt Disney Company and Warner Bros. Entertainment.

"No matter what your job title is, whether you're a union or guild member, whether you're on the set or in an office, on this critical issue of content protection, we must be absolutely united," said Debbie Uyeda, manager of Inventory Operations at Paramount Pictures. "Creative America gives everyone who cares about protecting American jobs and fostering creativity a strong new voice."

“Content theft threatens the viability of our industry, our company, and our jobs,” says NBC Universal in a statement. “Combating this growing problem will take the coordinated efforts of everyone whose incomes, benefits, and pensions are put at risk by this illegal activity. That's what makes the launch of Creative America such a significant step and why NBC Universal is behind this effort. For the first time, everyone who is directly or indirectly affected can come together with a single voice in order to make a difference."

Creative America is meant to provide a place where members of the industry and creative community can learn more about the impact of the theft of intellectual property on their jobs and industry. It is also designed to help rally support for passage of legislation now before Congress to fight content theft, especially the Protect IP Act, which combats foreign trafficking in stolen movies TV shows and other forms of intellectual property.

The group has a website at It also will make information available through social networking sites including Facebook and Twitter.