New Details Emerge About Verizon's Mobile Video Service

Lowell McAdam - H 2015
AP Images

Lowell McAdam - H 2015

The app will feature live college football and basketball games, videos from Vice News and originals from DreamWorks TV.

Verizon Communications has unveiled new details about its long-awaited streaming video service as it prepares for a wide release at the end of September.

Called Go90, the service is a free, ad-supported mobile app that soon will be available on Android and iOS devices. Beginning Tuesday, Go90 began a private, invitation-only test period.

Go90 will feature a mix of live programming, television shows and short-form videos. The selected television programs include VH1's Love and Hip Hop, Discovery's Gold Rush and HBO's The Leftovers. Mixed in will be original content from digital studios including DreamWorks TV and Collective Digital Studio and online creators including Michelle Phan. Live programming featured on the app will include NCAA football and basketball games, international soccer and music performances.

Verizon has been working on a streaming video offering for some time. CEO Lowell McAdam said in September last year that he was eyeing an early 2015 release for the then-unnamed Go90. Earlier this year, Verizon announced a content partnership with AwesomenessTV to bring some 200 hours of original programming to the service.

The launch of Go90 is coming on the heels of Verizon's $4.4 billion acquisition of AOL, which at the time was positioned as a move to bring AOL's online advertising technology in house, which will likely be put to use inside Go90. The acquisition also brings The Huffington Post under the Verizon banner. Both AOL and HuffPost are supplying content to Go90.

The app also will feature tools to let mobile audiences interact with the content and share it with their friends and social media followers.

Sept. 10, 10:30 a.m. Corrected to remove mention of Bart Baker, who is not a part of Verizon's new streaming service.