New Form Digital Inks First-Look Deal With Lisa Kudrow's Is or Isn't Entertainment (Exclusive)
New Form currently is in development on a web series called 'Shitty Boyfriends,' about a working woman trying to balance being a feminist and her search for true love.
New Form Digital, the studio from Discovery Communications, Brian Grazer and Ron Howard, has signed an exclusive first-look deal with Is or Isn't Entertainment, the production company from Lisa Kudrow and Dan Bucatinsky.
Through the deal, New Form will become the exclusive digital production partner of Is or Isn't and will shepherd projects from casting to audience development. New Form is currently working with Is or Isn't on two series that will go into production this spring.
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Kudrow and Bucatinsky have produced a number of projects under the Is or Isn't banner, including HBO's The Comeback and Web Therapy, which was adapted from a web series into a half-hour show for Showtime in 2011.
"Dan and Lisa have a lot of interest and success in digital," says New Form chief creative officer Kathleen Grace. "We have a lot of digital expertise, so we can help them build out their digital arm and make it more robust."
The first project to result is web series Shitty Boyfriends, which is currently in pilot development. Shitty Boyfriends comes from writer Jessica Cabot and tells the story of Amanda, a cartoonist who is trying to balance her feminist views and her search for true love. A second series, in preproduction now, will be announced this spring.
Since its launch in April last year, New Form has been focused on shortform storytelling. Last year, the studio incubated short films from 14 YouTubers and is now adapting two of the projects into series for Vimeo. New Form also recently announced a second installation of the incubator program.
Grace says that New Form will bring that same focus on storytelling to its work with Is or Isn't. "We're always really focused on scripted series and stories that understand digital storytelling," she says. "We can't wait to work with Dan and Lisa and develop something for the millennial and younger audiences that are active online."