New Legal Online Video Service Launched in Czech Republic encourages users to voluntarily pay for shared files they download.

MOSCOW -- A new legitimate online video service launched in the Czech Republic is expected to benefit local filmmakers through voluntary payments from users., launched earlier this month, uses the same file-sharing technology as some notorious illegal websites, but the big difference is that rights holders voluntarily provide their movies to the new video service and viewers are encouraged to pay for movies they download.

In his video address on 31s' home page, producer Pepe Rafaj, the project’s creator, explained that 31s would be beneficial for producers who would benefit financially from downloads of their films while users would have convenient ways to pay for downloaded movies.

Payments can be made through mobile phones and by VISA and MasterCard, using QR codes. The minimum payment for a film is $1.24 (25 Czech Korunas), although a viewer could chose a higher amount.

Among Czech movies that are already available on 31s are Jízda (The Ride), Tmavomodrý svět (Dark Blue World) and Vratné láhve (Empties) by Oscar winning director Jan Svěrák, as well Pravidla lži (Rules of Lies) by Robert Sedláček.

31s said it is currently in negotiations with local film producers as well as the BBC and other major rights holders about making their content available on 31s. Meanwhile, users of the service are encouraged to compile a wish list of films they would like to watch.