New Line crosses the blue line for hip puckster


Do real men wear Prada? New Line will presumably answer that question in a film about pro hockey player Sean Avery's experiences as a summer intern at the fashion bible Vogue.

Avery, who considers himself something of a fashion jock, in May began a summer internship at Vogue, where, among other duties, he served as guest editor of

New Line, which is developing and will produce a big-screen account of his experiences in the fashion world and the relationships he made there, has hired Stan Chervin to write the screenplay for the romantic comedy. Contrafilms' Beau Flynn and Tripp Vinson ("Journey to the Center of the Earth") will produce.

Avery was a member of the NHL's New York Rangers at the time of the internship; he's since signed with the Dallas Stars. Avery told The Hollywood Reporter he's always been a fashionista. "I was always trying to be the best-dressed kid in school," he said.

Avery said that though his experiences made for great storytelling, it was his friends that pushed him into Holly wood's stylish threads. Lauryn Flynn, a friend and director of celebrity services at Burberry, brought the idea to her brother, Beau. Lauryn Flynn will co-produce.

Avery, who piles up penalty minutes, said he took some razzing for the experiences but has learned not to worry about stereotypes.

"I think it's great to be into something that you care about," he said. "But I'm still an athlete who likes to beat the crap out of people."

New Line execs Richard Brener and David Neustatder will oversee. (partialdiff)