New marketing chief for German soccer league

Robert Niemann was head of SPTI Germany

COLOGNE, Germany -- Robert Niemann has left his position as managing director of Sony Pictures Television International Germany to head up the German soccer league's newly established international marketing operations.

Niemann has run SPTI Germany for three years, launching Sony's Axn and Animax channels in Germany.

The new marketing push is part of an effort by the German soccer league to squeeze more revenue out of the international rights to its games. Currently Germany's Bundesliga generates far less revenue outside its home territory than comparable leagues in England, Spain or Italy.