New PR Firm Third Street Media Group Forms to Serve Entertainment and Consumer Brands

Third Street Media Group
Bill Harrison and Jackie Feldman

Founding partners Bill Harrison and Jackie Feldman have already signed Alloy Entertainment, Cheezburger and The Art of Elysium as clients.

Publicists Bill Harrison and Jackie Feldman are forming a new boutique firm, Third Street Media Group, The Hollywood Reporter has learned.

The Los Angeles-based agency will focus on entertainment, consumer and lifestyle brands, and has already signed Alloy Entertainment (a unit of Warner Bros. Television Group), the viral humor network Cheezburger and the nonprofit organization The Art of Elysium (on whose board of directors Harrison serves as vice chairman).

Harrison and Feldman are both coming from Fifteen Minutes Public Relations, where the former was CEO and the latter a director in the brands division. Their Fifteen Minutes clients included Ford, AT&T, eHarmony’s Compatible Partners, ShoeDazzle and chef Cat Cora.

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Over the last six months Harrison helped corporate PR firm Principal Communications Group develop a proprietary media-training program for entertainment and consumer-focused businesses. He previously established and led Paradigm's corporate communications department and was a senior executive at PMK/HBH (now known as PMK*BNC), working with clients including AOL, eBay, PayPal, Skype and XM Satellite Radio.

Feldman's experience includes serving as a media specialist at Ketchum Public Relations, where her clients included Cadbury Adams, Frito-Lay, Dr. Pepper Snapple Group, The Clorox Company, Haagen-Dazs and IKEA. Her career began on Hill & Knowlton's consumer and sports marketing team, where she first worked with Ford as well as Johnny Rockets and BF Goodrich Tires.

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"I've been fortunate throughout my career to work for some of the best PR professionals in the business," Harrison said in a statement. "The time is right to set out building my own agency from the ground up that leverages the collective knowledge I've gained and principles I share with my partner, Jackie Feldman."