New York Auto Show: Mercedes Unveils S63 AMG Coupe

AP Photo/Richard Drew
Jon Hamm and Steve Cannon unveil Mercedes S63 AMG Coupe

'Mad Men's' Jon Hamm joined Mercedes-Benz USA's president and CEO Steve Cannon to unveil the high-performance model of Mercedes' S Class Coupe.

NEW YORK – Mercedes-Benz USA CEO Steve Cannon unveiled the Mercedes S63 AMG Coupe, the high-performance version of the new S-class coupe, at the New York International Auto Show Wednesday alongside the brand's unmistakable baritone voiceover provider Jon Hamm.

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"I finally get to do one of these unveils," interrupted the Mad Men actor for scripted comedic effect -- alluding to the luxury carmaker's penchant for hiring TV actors to pimp their rides at auto shows -- as he and Cannon pulled off a satin sheet to reveal the coupe.

With AMG tuning, the S63 has a bi-turbo V8 and 4MATIC all-wheel drive, plus an even more aggressive side profile and snout rendered in weigh-saving aluminum and an interior liberally upholstered with Napa leather embossed with the AMG logo.

Cannon said Mercedes had its best first quarter ever; sales of the new S-Class sedan are up 75 percent over its predecessor. He added that Mercedes will introduce 30 new models over the next seven years.

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Referring to the S63, Hamm, dressed in a Mad Men-like gray suit, said that, "If we were still shooting, I'd insist Don Draper drive one of these."

Priced at around $50,000, the S63 Coupe will hit U.S. showrooms in fall 2014.