New York City Launches New Anti-Piracy Campaign

Ramzi Haidar/AFP/Getty Images

Whoopi Goldberg, CEO of Focus Features James Schamus and MTV’s Sway will be among the judges of the "Create the Next Spot Contest."

In an ongoing effort to discourage piracy and content theft, New York City is launching its latest campaign with the “Create the Next Spot Contest.”

The contest will have students in New York City design the next public service announcement to address digital piracy and encourage teens and young adults to consider the impact of content theft.

“New York City is at the forefront of the entertainment industry, and we need to deliver the message that digital piracy costs real New Yorkers real jobs,” said Mayor’s Media & Entertainment Commissioner Katherine Oliver.

Through October 19, 2011, local high school and college students can submit their video entries, which will be reviewed by a panel of judges including: Whoopi Goldberg; Sway of MTV News; James Schamus, CEO of Focus Features; Doug Oines of the National Association of Theatre Owners; Katherine Oliver of the Mayor’s Office of Media and Entertainment; and Dan Mahoney of the International Alliance of Theatrical Stage Employees (IATSE).

The contest is the next phase of a campaign first launched by the Mayor’s Office in 2007. The multimedia campaign “Piracy Doesn’t Work in NYC” was launched Citywide in 2010, and was seen on taxis, online, on local television and on bus shelters across the city.

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