Bulgari Names Lily Aldridge Ambassador for Latest Campaign

Lily Aldridge Bulgari - Getty - H 2016
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The Roman jeweler has tapped the California supe.

Lily Aldridge may be a California girl at heart, but her “Viva Italia” spirit was on full display Monday morning at Bulgari’s Fifth Avenue flagship. “My mother’s side of the family is Italian, so I’ve always felt very drawn to the country,” explains the Santa Monica-born supermodel, perhaps best known for her Victoria’s Secret Angel status and for appearing on the cover of the 2014 Sports Illustrated Swimsuit Issue. “And then to be in Rome, such a vibrant city, to shoot the campaign — this whole experience really has been a dream come true.”


A photo posted by Lily Aldridge (@lilyaldridge) on

Aldridge is waxing rhapsodic about her work for the Rome-based jeweler, which introduced her as the face of its latest campaigns during a press conference at its boutique during New York Fashion Week. How does it feel to follow in the footsteps of Carla Bruni Sarkozy, Julianne Moore and Rachel Weisz? “Those are some pretty big shoes to fill, a first lady [of France] and Oscar winners,” Aldridge says. “But it really is a dream job. I feel like I’m in amazing company.” Her first campaign, lensed by Mario Testino, was photographed in Rome over two days in mid-April and will break in November magazines.

Though she unquestionably possessed the right look, Aldridge’s Italian heritage was purely a bonus, says Daniel Paltridge, president of Bulgari North America. “Mario has made her look like a Mediterranean goddess; she photographs well, but it’s more than that — she exudes confidence and she exudes glamour,” he says. “There’s a warmth in her personality, but she’s also quite confident and quite powerful. All of these attributes make up the Bulgari woman as well. We’re very bold with color and design, for example. So there’s this magical mix between who she is and what we are.”


A photo posted by Lily Aldridge (@lilyaldridge) on

Aldridge is committed to Bulgari’s global campaigns through 2017. She’s loving the job thus far, judging not only from her experience with the house — they’ve also gifted her with two rings, one from the Serpenti collection and the other from B.zero1, both of which were on her fingers Monday morning. “They gave me this ring while shooting the campaign, and I wear it every day,” she says of the latter. “Mario is also so wonderful to work with and always makes you feel like your most beautiful. And then you’re wearing $5 million, to-die-for necklaces. What’s not to love?”