Doing it for the 'gram.

For smaller or contemporary brands, fashion presentations are the way to go for fashion week. Here, a look at how three very different fashion labels — Kate Spade NY, Milly and Lil Yachty x Nautica — presented their spring collections. 

The Vibe: 

Kate Spade: New Orleans party on the Bayou, complete with the Preservation Hall Jazz Band. (Presented at Grand Central Oyster Bar)

Lil Yachty x Nautica: Dive bar with the boys. (Presented at American Beauty NYC)

Milly: Chic garden party, but woke. (Presented at Milly SoHo pop-up store)

The Clothes: 

Kate Spade: Retro-cool silhouettes in small prints and ginghams, with a few Victorian flourishes. The brand the reintroduction of the brand's "Sam" bag, first produced in 1993. '

 

A post shared by PAT Luxury Group (@patluxurygroup) on Sep 8, 2017 at 6:11pm PDT

Lil Yachty x Nautica: Nineties camp counselor staples including board shorts, white polos, bucket hats, Vans, puffer vests and varsity jackets emblazoned with an homage to Yachty's crew, The Sailing Team. 

 

A post shared by Nautica (@nautica) on Sep 7, 2017 at 5:11pm PDT

Milly: Frilly and feminine dresses and two-piece ensembles with corset-like tie detail in soothing shades of white, lavender and green.

The Crowd: 

Kate Spade: "I'm too short to see anything."

Lil Yachty x Nautica: "Bro, you're in my pic." 

Milly: "Are you getting good light? I can't find good light." 

The Food: 

Kate Spade: Oysters, beignets, gimlets and coffee. 

Lil Yachty x Nautica: Pizza. (Because it wouldn't be a Lil Yachty event without pizza.)

Milly: Varieties of hummus in every shade of the rainbow, smoothies and sparkling refreshments. (Also a large display of radishes and other roots, though unsure if they were for consumption or decor.)

The Instagram Opps: 

Kate Spade: The venue, the Grand Central Oyster Bar deep in the heart of Grand Central Station, was beautiful and warmly lit, however the models were posed on a stage and unless you felt like shoving your way to the front, there was little opportunity to snap a photo. 

 

A post shared by Niche Lifestyle® (@nichelifestyle) on Sep 9, 2017 at 4:09am PDT

Lil Yachty x Nautica: Recessed lighting cast heavy shadows on the models' faces, but nothing a little Insta editing couldn't fix. 

 

A post shared by Nautica (@nautica) on Sep 7, 2017 at 2:27pm PDT

Milly: The floral arrangements draped over the white stairs and circular installations, as well as the rainbow lights — a nod to her #EqualityforAll campaign — made for pretty, brightly lit #MillyMoments. 

 

A post shared by Sarah Owen (@sarahsarahowen) on Sep 8, 2017 at 1:20pm PDT

Celebrities: 

Kate Spade: Issa Rae, Elisabeth Moss, Sasheer Zamata, Jamie Chung.

Lil Yachty x Nautica: Lil Yachty.

Milly: Leandra Medine, other fashion bloggers.