NewFronts: Hulu Nabs Rights to 'Seinfeld' Reruns

Seinfeld, 'The Strike'

The classic episode introduced the world to the anti-Christmas holiday, “Festivus." After the episode aired, Festivus became more widely celebrated, with many honoring it on Dec. 23.

The company is said to have paid $700,000 per episode.

A show about nothing is coming to Hulu.

The streaming service has acquired reruns of Seinfeld, Hulu content chief Craig Erwich announced on stage during its NewFront presentation in New York on Wednesday morning. He was joined on stage by Jerry Seinfeld himself, who said that the version Hulu will stream is the full NBC version that he and Larry David cut back in the 90s. "That was a long time ago," the comedian said after watching a sizzle reel. 

"We loved doing it so much," he said. "We thought the show was so funny. We were really doing it for ourselves for a long, long time. To be here and have everyone else catching on to it, this is a pretty mind-blowing moment." 

Seinfeld also went off script and began taking questions from the audience, telling one gentleman in the crowd that the episode with the marine biologist is one of his favorites. What would it be like if Seinfeld was on today? "Annoying," says Seinfeld, referencing the rise of social media. "We were old-school annoying. ...What reason would Kramer ever have to come in? He'd just text me, 'do you want Chinese?'" 

Hulu will have exclusive rights to all nine seasons of the classic comedy series, which will premiere in June. The streamer is said to have paid approximately $700,000 per episode of the sitcom, the Wall Street Journal reported on Tuesday evening. 

There was a massive bidding war over the show between Amazon, Hulu and Yahoo, with Netflix passing on the comedy produced by Sony Pictures Television.

Seinfeld comes to Hulu in a new deal with Sony Pictures Television. It is a major addition to the Hulu library and comes after Netflix nabbed Friends from Warner Bros. Television. The deal also follows the news that Hulu acquired the exclusive rights to The Walking Dead spinoff series. It also comes after FXX's record-setting off-network acquisition of The Simpsons in 2013. The deal also included subscription video on demand rights to the series, which FX used to launch its digital platform, FXNOW.