NewFronts: Mae Whitman to Star in PopSugar Comedy Series

Mae Whitman - H 2015
John Salangsang/Invision/AP

The female-focused editorial brand is also bringing back the comedy 'Seriously Distracted' with new star Nicole Richie.

PopSugar has found the lead for its new scripted series.

Mae Whitman (Parenthood) will star in All My Friends Are Getting Married, a previously announced series from Broadway Video’s online comedy network Above Average. The show is about a single woman who is forced to attend a string of bachelorette parties hosted by her newly engaged friends.

The series is the second scripted comedy from PopSugar, which last year launched Seriously Distracted. Co-produced with Above Average, Seriously Distracted starred Amy Sedaris as the boss of a high-powered PR firm where the employees were known to get a bit off-track when pop culture news would break. This season the staff will be back with a new boss, played by Nicole Richie.

PopSugar also announced several new unscripted series, including Hannahgram, starring DJ and Instagram star Hannah Bronfman, who  came onstage to take a selfie with the audience. Other new shows include real-estate series Upstaged with Cheryl Eisen, PopSugar Beauty Junkie with Kirbie Johnson and Knock Knock with designer Rachel Antonoff.

In addition, the female-focused brand is teaming up with Ingrid Nilsen for Ingrid Dishes, which will feature the YouTuber making food alongside actors, musicians and even some of her fans.

Editor Matthew Rodrigues also came onstage to announce that all of PopSugar’s franchise unscripted series are returning in 2016.

PopSugar Studios president David Grant started off the presentation, announcing that the company had reached 2 billion views. 

"We cracked the code on making videos that blow up on screens everywhere," he said, though he noted that stats don't matter "unless we stand for something."